Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso ka Zhou Haiwen, Che Shilong and Guo Cheng

Moralo oa Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso ka Zhou Haiwen, Che Shilong and Guo Cheng ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2024

Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso

ka Zhou Haiwen, Che Shilong and Guo Cheng

Moreki: China Global Television Network Co., Ltd. Beijing, CN

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

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Mebala

Moralo

Mabapi le Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso

Mongolo oa Buka: Every Treasure Tells a Story ke lets'olo la tlhokomeliso ea papatso bakeng sa documentary e khutšoanyane e hlahisang matlotlo a lekholo a naha a China. Letlotlo ka leng le bapisoa le naleli, 'me linaleli tse hlophisitsoeng li fana ka maikutlo a bophara ba nako le sebaka. Letlotlo ka leng hape le kopantsoe le lebokoso la puisano. Mabokoso a mang a chitja 'me a mang a tšepe, 'me le leng le le leng le na le semelo sa lona se ikhethang. Libuka li theha sehlooho se ka sehloohong sa pono, ka litšupiso ho bamboo slips tsa Sechaena, libuka tse rokiloeng ka thepe, mangolo a letlalo (parchment scrolls) le libuka tse thata (hardcover books). Mokhoa ona oa litšoantšo o thusa babuni ba tsoang meetlong e fapaneng ho utloisisa lipale tsena.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Every Treasure Tells A Story Mosebetsi wa Sehlooho: Lets'olo la Tlhokomeliso ea Papatso e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creative method mainly tells stories about national treasures, dialogues across time (historically speaking), combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct (dimensional) character.
Boholo le Phuthelo: The dialog box represents communication, and each national treasure is combined with different dialog boxes. Some dialog boxes are round, and some dialog boxes are square. They are all unique and have their own characters.
The constellations in the starry sky represent people's imagination. Since ancient times, people have looked up at the starry sky and given them various cultural meanings.
Lithegi: Culture, China, Heritage, Creativity
Theknoloji ya Tlhahiso: Different from the display of general cultural relics, it does not specify the name of each national treasure, but starts from the overall feeling, gives the picture a story, and communicates visually.
In the selection of main cultural relics, instead of displaying a single national treasure, representative national treasures are selected from one hundred cultural relics for design.
In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space, and telling the story of the national treasure itself.
Phephetso ya Moralo: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.
In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Dipatlisiso: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc.
Kgothaletso: The assigned background, a vast starry sky, is turned into constellations symbolizing the span of time and space, and uses stories like Dunhuang Feitian (beautiful flying celestials in Buddhism, skilled in music and dance) with camel caravan in the Western (China) Regions.

The creative endeavor inspired the audience to understand and talk about Chinese culture, its vast cultural relics and inheritance.
Nako ya Projeke: The project started in 2022 and is still in circulation worldwide.
Tsamaiso ya Mosebetsi: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, one can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols. English speakers can also discover the fun of The Classics, which evokes the memory of their own country's books, and arouse their interest in exploring history.
Litho tsa Sehlopha: Zhou Haiwen, Che Shilong, Guo Cheng
Litlotla tsa Setshwantsho: Illustrators, Creators. Zhou Haiwen, Che Shilong, Guo Cheng