Chilled Milk Carton Lebokoso ka Kazuo Fukushima and Haruka Takeuchi

Moralo oa Chilled Milk Carton Lebokoso ka Kazuo Fukushima and Haruka Takeuchi ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Chilled Milk Carton Lebokoso

ka Kazuo Fukushima and Haruka Takeuchi

Moreki: Meiji China Investment Co.,Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

16,969

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #159694

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Chilled Milk Carton Lebokoso

Ho phadisana 'marakeng wa lebese wa boleng bo holimo wa China, thekenoloji e ikgethang e theha lebese la boleng bo phahameng le shebaneng le basadi ba dilemo tse 30-50, e kopanya lebese le tala la 100 phesente ka thekenoloji ya tshukunyetso e bolokelang diphepo bakeng sa tatso e nonneng. Morero o hlalosa ka tsela e ntjha pakete ya lebese, o kopanya ntjhafatso le boleng ba Majapane ka tatso ya setebelo. Mmala o pherese wa pakete o emela borena, o ntlafatswa ke bo-tshweu le bo-kgauta bakeng sa botle le boleng, o etsa hore moralo o hopotswe ka ho kgetheha.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Chilled Milk Carton Lebokoso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Chilled Milk Carton Lebokoso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Chilled Milk Carton Lebokoso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Boholo le Phuthelo: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Lithegi: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Theknoloji ya Tlhahiso: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Phephetso ya Moralo: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Dipatlisiso: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Kgothaletso: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Nako ya Projeke: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Tsamaiso ya Mosebetsi: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Diphatente: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Litho tsa Sehlopha: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Litlotla tsa Setshwantsho: Photographer: Zhu Jie