Green Field Watchmen Sephutheloana sa Raese ka Peng Guozhi

Moralo oa Green Field Watchmen Sephutheloana sa Raese ka Peng Guozhi ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2024

Green Field Watchmen Sephutheloana sa Raese

ka Peng Guozhi

Moreki: Peng Guozhi Strategic Packaging Studio

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

32,924

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #159138

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Green Field Watchmen Sephutheloana sa Raese

Moralo oa sephutheloana bakeng sa letoto lena la raese ea tikoloho o boetse o thehiloe holim'a temohisiso e tebileng ea leano. Ka ntlafalo e potlakileng ea moruo oa China, bareki China ba etelletsa pele polokeho le tatso ha ba reka raese. Ka ho hlokomela hore mefuta ea raese ea tikoloho e hatisa haholo polokeho ntle le ho elelloa bohlokoa bo boholo ba monate, sehlopha se ile sa reha lebitso la brand ena Green Field Watchmen. Sehlopha se hatisa tlhahiso ea thekiso ea hore raese ea tikoloho e monate haholoanyane, e bonahalang tlhahisong ea letoto lena.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Green Field Watchmen Sephutheloana sa Raese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Green Field Watchmen Sephutheloana sa Raese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Green Field Watchmen Sephutheloana sa Raese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Boholo le Phuthelo: Width 245mm xDepth 90mm x Height 340mm
Lithegi: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Theknoloji ya Tlhahiso: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Phephetso ya Moralo: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Dipatlisiso: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Kgothaletso: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Nako ya Projeke: October 2023,launched in Hangzhou, China.
Tsamaiso ya Mosebetsi: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Litho tsa Sehlopha: Peng GuoZhi