Moralo oa Summer Palace Tour Moralo oa Brand ka YeZhang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

KhautaKerafikhe· 2024

Summer Palace Tour Moralo oa Brand

ka YeZhang

Moreki: Beijing Jiaotong University

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe

244,004

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #158812

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Summer Palace Tour Moralo oa Brand

Summer Palace Tour ke moralo oa brand o entsoeng bakeng sa leeto la sehopotso la Summer Palace e Beijing. Lihlopha tse tharo tse kholo tsa meaho li bontšitsoe ka setaele sa 2.5D, tse akaretsang meaho e fetang 20 ea setso sa China, ka mebala e metšo, e mefubelu le e tala. Moralo ona o sebelisoa lisebelisoeng tsa phatlalatso, lisebelisoa tsa ofisi le lihopotso, tse hatisitsoeng pampiring ea bonono e nang le coating le pampiring ea craft ka mokhoa oa screen printing le ho hatisa ka khauta. Lebokose la pampiri ea craft le na le liphousetara tse peli, li-key ring tse 'ne, theipi e khomarelang, envelope le buka ea lintlha. Baeti ba ka nka lefa la serapa ka matsoho a bona.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Summer Palace Tour Moralo oa Brand ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Summer Palace Tour Moralo oa Brand e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Summer Palace Tour Moralo oa Brand e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Boholo le Phuthelo: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Lithegi: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Theknoloji ya Tlhahiso: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Phephetso ya Moralo: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Dipatlisiso: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Kgothaletso: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Nako ya Projeke: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Tsamaiso ya Mosebetsi: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Diphatente: This work is all original images not copyrighted.
Litho tsa Sehlopha: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Litlotla tsa Setshwantsho: This work is all original images not copyrighted.