Dreavita Mental Wellness Branding ka Cansu Dagbagli Ferreira

Moralo oa Dreavita Mental Wellness Branding ka Cansu Dagbagli Ferreira ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2024

Dreavita Mental Wellness Branding

ka Cansu Dagbagli Ferreira

Moreki: Cansu Dagbagli Ferreira

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

20,492

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #158644

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dreavita Mental Wellness Branding

Dreavita ke brand ya bophelo bo botle e tswetseng pele le e akaretsang. Boitsebiso ba pono bo ile ba rerwa ho ba le kutlwelobotlhoko, tlhompho le kelotlhoko, bo bonala boikarabelo ba brand e akaretsang. Mohopolo o thehilwe kelellong ya matla a tlhaho mme o bitswa Simplicity inspired resilience. Jwalokaha mekgwa ya tlhaho e bontsha ho tsepama, matla le kgolo, branding e ikemisetsa ho fetisa melaetsa ena ka ditiishetso le mokgwa wa moralo o bonolo. Ditshwantsho di tsepamisitse hloko mekgweng ya tlhaho, di bontsha hore pheta-pheto le mafolofolo di fella ka katleho bophelong.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Dreavita Mental Wellness Branding ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dreavita Mental Wellness Branding e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dreavita Mental Wellness Branding e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Boholo le Phuthelo: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Lithegi: wellness, mental, health, psychology, identity, inclusive, community, nature
Theknoloji ya Tlhahiso: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Phephetso ya Moralo: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Dipatlisiso: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Kgothaletso: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Nako ya Projeke: 2 months, 2023, United States and France
Tsamaiso ya Mosebetsi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery