Yellow Crane Tower Phutlelo ea Metsi ka Jin Zhang

Moralo oa Yellow Crane Tower Phutlelo ea Metsi ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Yellow Crane Tower Phutlelo ea Metsi

ka Jin Zhang

Moreki: Wuhan Sanbu Brand Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,253

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154744

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Yellow Crane Tower Phutlelo ea Metsi

Ena ke metsi a tlhaho a mohlodi a nomehang a hlahisitsoeng ke Tora ea Mogolori o Mosehla. Moqapi o sebedisa mokhoa oa ho thala ditlhaku ho senya moedi pakeng tsa mongolo le ditshwantsho, ho kopanya setso sa dilemo tse 3500 sa Wuhan ka hara ditlhaku tse tharo tsa Tora ea Mogolori o Mosehla, ho matlafatsa tsoelang pele lebitso la kgwebo le moelelo oa toropo. Kgothatso ea moralo oa sekoahelo sa botlolo e tsoa ho mohlankana ea khanneng mogolori ho Leru le Lesweu Mogolori o Mosehla, ho fetisa botle bo sa feleng ba Tora ea Mogolori o Mosehla.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Yellow Crane Tower Phutlelo ea Metsi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yellow Crane Tower Phutlelo ea Metsi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yellow Crane Tower Phutlelo ea Metsi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Boholo le Phuthelo: 225mmx60mmx60mm
Lithegi: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Theknoloji ya Tlhahiso: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Phephetso ya Moralo: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Dipatlisiso: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Kgothaletso: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Nako ya Projeke: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Tsamaiso ya Mosebetsi: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.