Hao Prawns Sephuthelo sa Sehlabelo ka Jin Zhang

Moralo oa Hao Prawns Sephuthelo sa Sehlabelo ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

Hao Prawns Sephuthelo sa Sehlabelo

ka Jin Zhang

Moreki: Wuhan Sanbu Brand Design

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154739

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hao Prawns Sephuthelo sa Sehlabelo

Badiri ba moralo ba sebedisa sebaka se seholo sa bosweu ho ikgetholla ho dihlahiswa tse ding tse tshwanang, ba sebedisa motswako wa dibapadi tse tlwaelehileng tsa phokiri le kholobe ya metsi ho etsa hore bareki ba ikutlwe ba tlwaetse; Hobane ditlhaku tsa Sechaena tsa lebitso la letseno di bitsuwa hampe habonolo, moradi o ile a rala logo ya Senyesemane ya letseno a sebedisa ditlhaloso tsa pinyin ya Sechaena. Ho kenya molumo ho etsa hore ho bitsuwe lebitso la letseno hantle ho be bonolo, mme sebopuwa sa molumo se tshwana le letshwao la teko, se etsa setshwantsho se thusang bakeng sa letseno.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Hao Prawns Sephuthelo sa Sehlabelo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hao Prawns Sephuthelo sa Sehlabelo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hao Prawns Sephuthelo sa Sehlabelo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Boholo le Phuthelo: Width 185mm x Depth 45mm x Height 256mm
Lithegi: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Theknoloji ya Tlhahiso: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Phephetso ya Moralo: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Dipatlisiso: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Kgothaletso: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Nako ya Projeke: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Tsamaiso ya Mosebetsi: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.