CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo ka Zhejiang Gongshang University

Moralo oa CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo ka Zhejiang Gongshang University ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2024

CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo

ka Zhejiang Gongshang University

Moreki: CZBank

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

14,051

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #153002

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo

CZBank Youth Speech Contest ke boitsebiso bo ka sehloohong ba ponahatso bo entsoeng bakeng sa ketsahalo ea selemo le selemo ea lipuo e hlophisoang ke CZBank bakeng sa bankakarolo ba bacha. Sehlooho sa tlholisano ke ho fetisetsa setso joaloka metso le ho theha bokamoso bo betere. Moralo o kopanya mmikrofouno ea puo le metso ea sefate ka sebopeho sa mela e meraro ea likhutlo. Libopeho tse kopaneng le lisebelisoa tse bonahalang ka har'a hlaha li bonts'a phetiso ea lefa la setso. Ponahatso ena e atolositsoe ho lets'oao la ketsahalo, sebaka sa puo le papatso ka ntle, kahoo e loketse mecha ea litaba, ho phatlalatsa ka nako ea sebele (livestreaming) le tšebeliso sebakeng sa ketsahalo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. CZBank Youth Speech Contest Boitsebiso ba Ponahatso ba Ketsahalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Lithegi: Culture, Innovation, Competition
Phephetso ya Moralo: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Dipatlisiso: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Kgothaletso: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Nako ya Projeke: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Tsamaiso ya Mosebetsi: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Litho tsa Sehlopha: Designer: Kan Zhao