Espresso Letshwao la Kofi ka Andromachi Kakava

Moralo oa Espresso Letshwao la Kofi ka Andromachi Kakava ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

Espresso Letshwao la Kofi

ka Andromachi Kakava

Moreki: ABC Design Communication

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

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Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Espresso Letshwao la Kofi

Sephutheloana sa kofi se hloka moralo o ikgethang ka lebaka la tlhodisano e kgolo. Dipatlisiso tse entsweng ho ipapisitse le mokgwa wa ho bontsha ka mebala wa espresso, di file Sottos Family pontsho e kgahisang e fapaneng hodima sephutheloana. Ka hona, phalete ya mebala ya sephutheloana e hlalosa motswako wa dikofi, e tataisa kelello ya bareki ho kopanya mebala le tatso le monko tse tsamaelanang. Boithuto bo ile ba ntlafatswa ka botebo ho nahanelwa tlhabollo ya lisebeliswa tsa sebakeng tse totobatsang letshwao la kofi ya espresso ya Sottos Family.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Espresso Letshwao la Kofi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Espresso Letshwao la Kofi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Espresso Letshwao la Kofi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Boholo le Phuthelo: Metallic Pouch: Width 155mm x Height 325mm
Lithegi: espresso, sottos, coffee,
Theknoloji ya Tlhahiso: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Phephetso ya Moralo: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Dipatlisiso: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Kgothaletso: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Nako ya Projeke: The project started in November 2019 in Athens and finished in December 2022 in Athens
Tsamaiso ya Mosebetsi: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Litho tsa Sehlopha: Costas Lakis
Andromachi Kakava