Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane ka Wu Fangbo and Liu Beibei

Moralo oa Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane ka Wu Fangbo and Liu Beibei ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2023

Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane

ka Wu Fangbo and Liu Beibei

Moreki: Shan Yi

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

15,990

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149564

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane

Mongolo wa Buka: Shan Yi ke boitsebiso ba fane bo etselitsoeng k'hamphani ea theknoloji e bohlale e sebeletsang temo. Letshwao le sebedisa sebopeho sa thebe joalo ka foreime ea pono ho bontsha tshireletso le ho tsitsa. Ka hare ho thebe, litlhaku S le Y li hlophisitswe ka ho fapafapana 'me li hokahantswe, e leng ntho e supang lebitso la fane le kamano pakeng tsa theknoloji e bohlale le temo. Mekgwa ea meraka ea maotwana le lithitsi tsa koro le eona e kenyeletswa, e hopolisang ho kotula ha hoetla. Mela e na le bophara bo lekanang mme letshwao le latela sekgahla sa gauda. Letshwao le ka hatiswa, la rokwa kapa la etswa ka mokgwa oa ho kenya ka har'a semela (injection molded) ka boholo bo fapaneng, ho kenyeletswa tshebediso e le letshwao la koloi.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Shan Yi Mosebetsi wa Mantlha: Moralo wa Boitsebiso ba Fane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Boholo le Phuthelo: It can be printed, sewed or injection molded in a variety of sizes.
Lithegi: brand identity, logo, branding, smart agricultural technique
Theknoloji ya Tlhahiso: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Phephetso ya Moralo: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Dipatlisiso: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Kgothaletso: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Nako ya Projeke: The project started in Beijing in December 2022 and was completed in February 2023.
Tsamaiso ya Mosebetsi: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Litho tsa Sehlopha: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu