Moralo oa Black Beans Branding ka Deborah Avila ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2023

Black Beans Branding

ka Deborah Avila

Moreki: Black Beans

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

38,917

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #148476

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Black Beans Branding

Ha Mekhatlo e 'meli e hapileng likhau ea Lipapatso e etsa qeto ea ho kopana ho ba e le 'ngoe, Black Beans e ile ea theoa ho kopanya mabotho ho fana ka papatso e ntle ka ho fetisisa ea dijithale Sao Paulo. Phephetso e ne e le ho theha boitsebahatso bo tsamaellanang le logo ea pele, e boreleli, ea sejoale-joale e bonts'ang boemo ba eona bo phahameng 'marakeng oa dijithale. Tumello ea logo e tlile ka kotloloho ho tsoa ho batsamaisi ba setsi, ea etsa hore lebitso le sebelisoe hang hang.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Black Beans Branding ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Black Beans Branding e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Black Beans Branding ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Boholo le Phuthelo: The chosen main typography was Briston Typeface. It is a corpulent font, and its design was changed to match the brand’s meaning, like an additional element illustrated on top of the b on beans, the connection between the e and a, forming a union between the two companies merging, and the dot at the final, matching a simple and minimalist bean.
Lithegi: Brand identity, Modern Design, Logo creation, Logo identity
Theknoloji ya Tlhahiso: Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Phephetso ya Moralo: Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Dipatlisiso: The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Kgothaletso: Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Nako ya Projeke: The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Tsamaiso ya Mosebetsi: This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Litho tsa Sehlopha: Art Director and Graphic Designer: Deborah Avila
Litlotla tsa Setshwantsho: Logo proprietor: Black Beans Digital Marketing
Mockups used in all images: Creative Market
Video Credits: Black Beans Digital Marketing