Moralo oa Dalian Seafood Mosebetsi wa Sehlooho: Moralo wa Logo le Sepakete ka Ju Jijing ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2023

Dalian Seafood Mosebetsi wa Sehlooho: Moralo wa Logo le Sepakete

ka Ju Jijing

Moreki: Northeastern University of China

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

11,406

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #148231

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dalian Seafood Mosebetsi wa Sehlooho: Moralo wa Logo le Sepakete

Sengoliloeng sa Buka: Dalian Seafood ke boitsebiso ba khoebo le moralo wa sepakete bakeng sa lihlahisoa tsa leoatleng tse loketseng ho jewa hang-hang. Logo le litšoantšo tsa yona tse hlahang li sebelisoa sepakeng se le seng, lebokoseng le lelelele la limpho le ntshuoang le nang le mabokose a mararo a manyenyane, hape le lika-likaneng tsa sepakete. Litšoantšo tse sa hlaloseng ka botlalo li ngotswe ho latela dintlha tsa diphoofolo tse fapaneng tsa leoatleng, mme li hlophisitswe ka mokgwa o pheta-phetahang le o fapaneng. Diphetoho tse khanyang tsa mebala di fa letoto lena ponahalo e ntjha le e hlwekileng. Sepakete se gatisitswe ka mokgwa wa digital, se na le poleto e sa phatsimeng, holima disebediswa tse ka sebediswang hape, mme lebokose la limpho le ntshuoang le bulehile habonolo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Dalian Seafood Mosebetsi wa Sehlooho: Moralo wa Logo le Sepakete ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dalian Seafood Mosebetsi wa Sehlooho: Moralo wa Logo le Sepakete e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dalian Seafood Mosebetsi wa Sehlooho: Moralo wa Logo le Sepakete e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Boholo le Phuthelo: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Lithegi: Food, logo, packaging, brand, image, graphic design
Theknoloji ya Tlhahiso: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Phephetso ya Moralo: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Dipatlisiso: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Kgothaletso: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Nako ya Projeke: The project was launched in September 2022 and completed in November 2020.
Tsamaiso ya Mosebetsi: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Litlotla tsa Setshwantsho: Ju Jijing，2022.