Luckin 2.0 Sephutheloana sa Kofi ea Drip ka Tiger Pan

Moralo oa Luckin 2.0 Sephutheloana sa Kofi ea Drip ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2023

Luckin 2.0 Sephutheloana sa Kofi ea Drip

ka Tiger Pan

Moreki: Lucky Coffee Technology (China) Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

43,871

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #148015

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Luckin 2.0 Sephutheloana sa Kofi ea Drip

Luckin 2.0 ke letoto la liphutheloana tsa kofi ea drip tse entsoeng bakeng sa mefuta e mehlano ea kofi. Lebokose ka leng le takiloe ka setšoantšo sa tšimoloho ea lithollo tsa lona, ho kenyeletsoa Afrika le Yunnan e China. Limela le liphoofolo tsa sebaka seo li takiloe ho fana ka maikutlo a pono ea tlhaho. Merero e mehlano ea mebala e khanyang e arola mefuta ena 'me e thusa mabokose ho hlahella shelefong ea pontšo. Tlhophiso ea moralo e otlolohile ebile e bonolo, e nang le tlhahisoleseling e hlakileng ea sehlahisoa ho e-na le lipuo tse telele tsa papatso. Mabokose a hlahisoa ka khatiso ea mebala e mene, hot stamping e ntšo e sa benyeng le leibole ea silevera e sa benyeng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Luckin 2.0 Sephutheloana sa Kofi ea Drip ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Luckin 2.0 Sephutheloana sa Kofi ea Drip e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Luckin 2.0 Sephutheloana sa Kofi ea Drip ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Boholo le Phuthelo: Width 75mm x length 110mm x height 125mm
Lithegi: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Theknoloji ya Tlhahiso: Four color printing. Logo hot stamping of matte black. Matte silver label.
Phephetso ya Moralo: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Dipatlisiso: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Kgothaletso: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Nako ya Projeke: The project lasts 2 months, designed in Shenzhen.
Tsamaiso ya Mosebetsi: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Diphatente: Copyrights belongs to Tiger Pan
Litho tsa Sehlopha: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Litlotla tsa Setshwantsho: Tiger Pan