Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno ka E2W Studio

Moralo oa Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno ka E2W Studio ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno

ka E2W Studio

Moreki: E2W Studio

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

12,955

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #146150

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno

Mongolo oa Buka: Momenten ke moralo oa sepaketsi bakeng sa veine e chesang e se nang tsoekere, e rekisoang ka har'a li-can tse tšesaane. Lebitso la mophato le bua ka nako e nepahetseng ea ho e noa, e seng kapele haholo kapa morao-rao haholo. Boitsebiso ba pono bo hlophisitsoe ho pota-pota baemeli ba bitsoang libata tsa maqhubu, tse bululetsoeng ke sefahleho se senyenyane se entsoeng ka matšoao a puisano. Sebopeho se seng le se seng sa sebata se bontša tatso e itseng, moo mebopeho e chikachikang e emelang tatso e bonolo, ha mebopeho e bohale e emela tatso e matla haholo, e le ho thusa barekisi ho fumana tatso eo ba e ratang. Mola oa kabo o bitsoang KAI o phaella ka mokhoa o tšoanang o sa khathatseheng le o thabisang. Moralo o phethetsoe ka 2021.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Momenten Mosebetsi oa Mantlha: Sepaketsi sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Boholo le Phuthelo: Depth 180mm x Height 140mm
Lithegi: Wonderful, Vogue, Party, Happy, Open-Minded
Theknoloji ya Tlhahiso: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Phephetso ya Moralo: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Dipatlisiso: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Kgothaletso: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Nako ya Projeke: The project was completed in 2021.
Tsamaiso ya Mosebetsi: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Litlotla tsa Setshwantsho: N/A