Tibet Shannan Boitsebiso Ba Khoebo ka River Liu

Moralo oa Tibet Shannan Boitsebiso Ba Khoebo ka River Liu ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2023

Tibet Shannan Boitsebiso Ba Khoebo

ka River Liu

Moreki: River Liu Design

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

38,074

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #145618

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tibet Shannan Boitsebiso Ba Khoebo

Morero oa Tibet Shannan o reretsoeng ho phahamisa indasteri ea bohahlauli Shannan. Ka ho theha lets'oao la moemeli ho holisa maikutlo a toropo ka lihlahisoa tse hlophisitsoeng le batataisi ba bahahlauli. Tšusumetso ea logo e nkiloe litšobotsing tsa Shannan 'me e nolofalitsoe ho ba matšoao ka bonono ba sejoale-joale. Letšoao ka boeona le na le maemo a mangata ebile le ka senyeha, le khona ho hokahana le lihlahisoa tse fapaneng. Mosebetsi ona o na le tšepo ea ho tlisa matla a matle le a thahasellisang ho bamameli, ho finyella litlhoko tsa 'maraka oa morao-rao hantle le ho thusa motse ona oa boholo-holo ho bontša likarolo tsa oona tse sa tšoaneng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Tibet Shannan Boitsebiso Ba Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tibet Shannan Boitsebiso Ba Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tibet Shannan Boitsebiso Ba Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Boholo le Phuthelo: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Lithegi: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Theknoloji ya Tlhahiso: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Phephetso ya Moralo: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Dipatlisiso: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Kgothaletso: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Nako ya Projeke: The project started in July 2021 in China and finished in Jun 2022.
Tsamaiso ya Mosebetsi: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Diphatente: Copyrights belong to River Liu,2022
Litho tsa Sehlopha: River Liu
Litlotla tsa Setshwantsho: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.