Heralbony Sephutheloana ka Atsushi Morita

Moralo oa Heralbony Sephutheloana ka Atsushi Morita ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2023

Heralbony Sephutheloana

ka Atsushi Morita

Moreki: Paper Parade Inc.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

31,487

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #145156

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Heralbony Sephutheloana

Heralbony ke letoto la sephutheloana le entsoeng bakeng sa lebitso la khoebo la bonono le bophelo le sebelisang mesebetsi ea bonono ea baetsi ba bonono ba nang le bokooa lifeshene le moqapong oa ka hare. Pampiri e le 'ngoe e putsoa, e khethiloeng ho mefuta e fetang 9,000 ea lipampiri, e sebelisoa liphutheloaneng tsohle le lisebelisoa tsa lebitso la khoebo tseo bareki ba li amang. Boputsoa ke 'mala oa tšoantšetso oa Letsatsi la Lefatše la Autism. Pampiri e khethiloeng e teteaneng 'me e na le tšobotsi e kang ea mosebetsi oa matsoho. Ho sebelisoa feela khatiso ea foil, sebakeng se le seng le boholong bo le bong, e leng se tlosang mokhahlelo oa ho lekola 'mala 'me se boloka litšenyehelo li le tlase. Letoto lena le kenyelletsa mabokose a lihlahisoa, mabokose a limpho le mekotla ea ho reka.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Heralbony Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Heralbony Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Heralbony Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Boholo le Phuthelo: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Lithegi: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Theknoloji ya Tlhahiso: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Phephetso ya Moralo: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Dipatlisiso: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Kgothaletso: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Nako ya Projeke: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Tsamaiso ya Mosebetsi: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Litlotla tsa Setshwantsho: Photographer Yusuke Tsuchida, 2019 to 2022.