Moralo oa Custom Hoodies Letšoao ka Marko Maciev ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2023

Custom Hoodies Letšoao

ka Marko Maciev

Moreki: UMA Network Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

14,164

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #145151

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Custom Hoodies Letšoao

Custom Hoodies ke Desktop to Garment web portal moo litšoantšo li kengoang ho li-hoodies le ho hatisoa. Letšoao ke setaele sa khoele e tlameletsoeng holim'a hoodie e entsoeng e le letšoao la superhero la stencil-graffiti, haeba e ne e le kajeno, a fofa ho pota-pota a batla phiri e kholo, e mpe. E leka ho hlahisa moea oa borabele le matla a holimo a feshene ea seterateng, e sebetsa joalo ka mofuta o monyane oo basebelisi ba sebaka sa marang-rang ba ka iketsetsang pale ea bona.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Custom Hoodies Letšoao ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Custom Hoodies Letšoao e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Custom Hoodies Letšoao e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Lithegi: Logos, Symbols, Corporate Identity, Logotypes
Phephetso ya Moralo: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Dipatlisiso: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Kgothaletso: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Nako ya Projeke: 2 weeks, Hong Kong SAR
Tsamaiso ya Mosebetsi: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Diphatente: UMA Network Limited
Litlotla tsa Setshwantsho: UMA Network Limited