Jundao Guiniang Sephuthelo sa Baijiu ka Liang Chen

Moralo oa Jundao Guiniang Sephuthelo sa Baijiu ka Liang Chen ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2023

Jundao Guiniang Sephuthelo sa Baijiu

ka Liang Chen

Moreki: Shanghai Guijiu Group Co., Limited.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

26,821

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142678

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jundao Guiniang Sephuthelo sa Baijiu

Jundao Guiniang ke moralo oa sephuthelo bakeng sa senotagi sa Baijiu sa Sechaena sa boemo bo phahameng. Botlolo ea ceramic e tšoeu e nang le mahlakore a tšeletseng e khabisitsoe ka setšoantšo sa setso sa Sechaena sa inke, se entsoeng ka mokhoa oa ho chesa enamele. Khanya e bonolo ea setšoantšo e bontša lithaba le linoka 'me e supa tikoloho ea tlhaho ea sebaka sa tlhahiso. Mokhoa oa ho khabisa ka boronse o hlalosa sebopeho sa naha ea sebaka sa tšimoloho ka mekhahlelo e metle. Sekoahelo sa khauta se entsoe joalo ka tiiso ea motho ka mong 'me se ka bolokoa e le mokhabiso. Moralo ona o hlalosa setso sa Sechaena, tlhompho ea tlhaho le bohlokoa ba lineano.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Jundao Guiniang Sephuthelo sa Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Jundao Guiniang Sephuthelo sa Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Jundao Guiniang Sephuthelo sa Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Boholo le Phuthelo: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Lithegi: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Theknoloji ya Tlhahiso: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Phephetso ya Moralo: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Dipatlisiso: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Kgothaletso: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Nako ya Projeke: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Tsamaiso ya Mosebetsi: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Litho tsa Sehlopha: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Litlotla tsa Setshwantsho: Creative Director：Chen Liang