Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang ka Yunlin Dai, Chenchen Li and Ruidong Hua

Moralo oa Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang ka Yunlin Dai, Chenchen Li and Ruidong Hua ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2023

Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang

ka Yunlin Dai, Chenchen Li and Ruidong Hua

Moreki: Jiangsu Shuanggou Distillery Co., Ltd

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

19,553

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141984

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang

Mongolo oa Buka: Shuang Gou Sheng Fang ke moralo oa sepakete bakeng sa joala ba Machaena. Sepakete se na le libotlolo tse peli tse arohaneng. Botlolo e nyane e ka holimo e na le joala ba 68 lekholong la boholo ba alkohol, 'me botlolo e kholo e ka tlase e na le joala ba matla a bohareng. Botlolo ka 'ngoe e ka natefeloa e le 'ngoe, kapa joala bo bobeli bo ka tsoakoa ka bolokolohi ho theha tatso tse fapa-fapaneng. Likhurumo tse peli tse entsoeng ka ABS le PE li kentsoe rose gold 'me li kopantsoe ka lethokoana, le thibelang ho rotha 'me le etsang hore ho bulwa ho be bonolo. Lebokose le libotlolo li khabisitsoe ka meaho ea majoe a bohlokoa a susumelitsoeng ke marulelo a li-distillery tsa nalane.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Shuang Gou Sheng Fang Ts'ebetso ea Mantlha: Sepakete sa Seno se Tahang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Shuanggou Shengfang is a strategic leading brand created by Jiang Shuanggou Dostillery CO.,LTD. which is a pioneer in the free blending of bottled liquor in China from "consumer interactive experience". The product can be divided into two separate sections, with the upper is a small bottle containing 68% ABV Virgin liquor and the bottom large bottle containing average ABV liquor. The two types of liquor can be enjoyed on their own or blended freely to give a variety of tastes, with stronger aroma and more flavorful taste.
Boholo le Phuthelo: Box:150mmx120mmx333mm；
Big Bottle：204mmx90.5mmx78mm；
small Bottle：63mmx43.5mmx36.5mm。
Lithegi: crafts, Baijiu, spirit, packaging, art
Theknoloji ya Tlhahiso: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
①Upper and lower covers + lock: The pioneer structure of ""double-covered chain", the covers are made of ABS and PE material, electroplating rose gold, the covers can be connected and fixed by locking.
②Bottle: small bottle baked with rose gold floral paper, large bottle baked with lithography discoloration paper to enhance anti-counterfeiting, the bottoms of the bottle are sprayed with amber gradient.
③Box: photolithography positioning paper, and adopts scratch-resistant matt film, die-cutting, delicate lamination and other techniques.
Phephetso ya Moralo: The product existed pain points of "liquor leakage", "internal plug difficult to open".
Update plan: The new structure is improved from 3 aspects, the inner plug, lock and bottle: ① replace the inner plug with upper and lower anti-counterfeiting cover to solve the problem of liquor leakage and difficult opening at the source; ② widening lock buckle occlusion area is used to strengthen the bite force; ③ lower the height of the bottle head to reduce the center of gravity of the bottle and enhance stability.
Dipatlisiso: In order to improve the consumer experience, the product has been updated through several generations, keeping the "free blending" feature in mind and constantly solving the problems in time.
Consumer recognition of the quality, branding and packaging of the product, as well as our continuous improvement of the product, has led to a sustainable development.
Kgothaletso: During the Ming and Qing Dynasties, distilleries were arranged densely and neatly in Shuanggou Town. When you looked at those massive roofs with a bird's eye view, they were like rhombus gems inlaid on the ground. Shuanggou liquor was also used used as a royal tribute to officials at that time. This is where the idea for the packaging came from, and the design incorporates elements of the gems and the sages' feathered fans to recreate the glory of the past.
Nako ya Projeke: 2020-June.2021,Nanjing,Jiangsu
The project started in Novermber 2020 in Nanjing,Jiangsu and finished in November 2021, Nanjing, Jiangsu.
Tsamaiso ya Mosebetsi: The most important feature of the product is the "free blending", which allows consumers to have a different drinking experience.
A bottle of good liquor with two available ABV numbers. For the liquor product, there is bottle with two ABV numbers, a large bottle with average ABV, and a small bottle of 68% ABV.
Triple experience: the first is the large bottle of medium ABV which can be enjoyed alone; the second is the bottle of high ABV which should be tasted alone; the third is the small bottle which may be blended with other liquors.
Great composure: Wine mellows as it ages. Drink it for a carefree and happy life.
Litho tsa Sehlopha: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Yunlin Dai；
Designer：Chenchen Li；
Designer：Ruidong Hua