Tlola ho ya dikahare
Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala ka Jingdezhen Jiushan Creative Co., Ltd.

Moralo oa Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala ka Jingdezhen Jiushan Creative Co., Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.


BoronsePhuthelo· 2023

Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala

ka Jingdezhen Jiushan Creative Co., Ltd.

Moreki: Guiniang Liqour Co., Limited

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

10,642

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #141872

Mebala

Moralo

Mabapi le Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala

Noble 16 Zhenxuan ke sepakiti se etselitsoeng joala la boleng bo phahameng. Botlolo e latela sebopeho sa setso sa Baijiu 'me e entsoe ka lehalika le tšepe e ntšo. Mela e phallang le litšoantšo tse hlobotsoeng li betliloe holim'a bokaholimo ka mokhoa oa bophaphathi oa bophirimela. Setlaisetlai se molaleng oa botlolo se ipapisitse le lipalesa tse kopantsoeng tsa Sechaena le lehlaka la khalase la bophirimela. Lebeleng le hatisitsoe pampiring e nang le mookoana e mosehla-oa-gauta le e lefifi. Lebokose la kantle la lehong le pentiloeng le sebelisa mokhoa oa ho kopanya o tšoanang le letlalo hammoho le ho hatisoa ka gauta. Leqephe le kahare le bonts'a "flavor wheel" e hlalosang tatso. Sepheo ke ho kopanya litso tsa joala tsa Sechaena le tsa bophirimela.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Noble 16 Zhenxuan Sepakiti sa Nomo ea Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
Boholo le Phuthelo
148*120*280mm
Lithegi
Liquor, wine, package design
Theknoloji ya Tlhahiso
The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product.
Phephetso ya Moralo
Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
Dipatlisiso
The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
Kgothaletso
The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
Nako ya Projeke
The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
Tsamaiso ya Mosebetsi
The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
Litho tsa Sehlopha
HN LIU
FANG TAI

E Tshehelitsweng

Hlahloba ka Ntle ho Designers.org

Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.

Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

Khetha