Enable Change Boitsebiso ba Setšoantšo sa Khampani ka Squared

Moralo oa Enable Change Boitsebiso ba Setšoantšo sa Khampani ka Squared ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

Enable Change Boitsebiso ba Setšoantšo sa Khampani

ka Squared

Moreki: Isabelle Laporte

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

13,866

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #140542

Fumana Hona Jwale Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Enable Change Boitsebiso ba Setšoantšo sa Khampani

Enable Change ke boitsebiso ba setšoantšo sa khampani bo entsoeng bakeng sa setsebi se sebetsang tsamaisong ea liphetoho. Boitsebiso bona bo sebelisa mokhoa o fokolang, motswako o matla oa mefuta ea litlhaku le mmala o le mong o benyang. Letšoao la logo le kopanya litlhaku tsa mathomo I le L le letšoao la bosafeleng, le emelang ho kenyelletsoa. Mefuta ea litlhaku e ile ea khethoa hore e bontše phetoho, ka meaho e fetohang le liphetoho tse phallang pakeng tsa mela e tiileng le e tšesaane. Mokhoa oa 'mala o fokolitsoe 'me setaele sa setšoantšo se bataletse. Moralo le nts'etsopele li nkile likhoeli tse ka bang peli ka 2021.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Enable Change Boitsebiso ba Setšoantšo sa Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Enable Change Boitsebiso ba Setšoantšo sa Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Enable Change Boitsebiso ba Setšoantšo sa Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Lithegi: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Theknoloji ya Tlhahiso: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Phephetso ya Moralo: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Dipatlisiso: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Kgothaletso: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Nako ya Projeke: The design and development of this brand identity took around 2 months in 2021.
Tsamaiso ya Mosebetsi: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Litho tsa Sehlopha: Creative Director - Yana Okoliyska