Half Production Lebitso La Lebitso ka Chin Hock Cong

Moralo oa Half Production Lebitso La Lebitso ka Chin Hock Cong ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

Half Production Lebitso La Lebitso

ka Chin Hock Cong

Moreki: Creator Design Studio

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

12,011

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #140291

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Half Production Lebitso La Lebitso

Half Production ke studio ea ho nka lifoto le livideo. Ho leka-lekana pakeng tsa mabone le moriti ke ntho eo ba lulang ba e batla. Ho sa le joalo, sena se boetse se lumellana le filosofi ea bona ea bophelo. Ho utloisisa ho leka-lekana pakeng tsa halofo le ho tlala ho tšoana le ho ikokobetsa le ho boloka thuto, tekano lipakeng tsa ts'ebetso le boqapi. Letšoao le bululetsoe ke ketso ea ho tšela metsi. Ha khalase e tletse, ha ho na sebaka sa ho ntlafatsa. Ketso ea ho tšela metsi e bonahala e le ntho eo re e lelekisang. Ikokobetse mme o nne o ithute.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Half Production Lebitso La Lebitso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Half Production Lebitso La Lebitso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Half Production Lebitso La Lebitso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Lithegi: Branding, Graphic Design, Visual Identity
Theknoloji ya Tlhahiso: Visual Identity Design.
Phephetso ya Moralo: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Dipatlisiso: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Kgothaletso: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Nako ya Projeke: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Tsamaiso ya Mosebetsi: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Diphatente: Copyrights belong to Creator Design Studio, 2021-2022.
Litho tsa Sehlopha: Chin Hock Cong
Litlotla tsa Setshwantsho: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021