Primary Residence Boitsebiso ba Setshwantsho sa Khampani ka Tianzhen Huang

Moralo oa Primary Residence Boitsebiso ba Setshwantsho sa Khampani ka Tianzhen Huang ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2022

Primary Residence Boitsebiso ba Setshwantsho sa Khampani

ka Tianzhen Huang

Moreki: Evleen

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

11,450

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #140254

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Primary Residence Boitsebiso ba Setshwantsho sa Khampani

Primary Residence ke sistimi ya boitsebiso ba setshwantsho bakeng sa khampani e nang le mekgwa e mengata. Morero ona o qadile e le patlisiso ya mongolo o hokahanyang setaele sa mokgatlo wa Bauhaus le dibopeho tsa boaki tse sa bonahaleng hantle. Letshwao le thehilwe hodima tlhaku ya Sechaena e bitswang Ju, e bolelang sebaka sa bodulo, mme le jara mela e meraro e mebala e ka sehloohong e khubelu, e serolwane le e putsoa. Lebitso Primary Residence le bua ka mebala ena hammoho le moelelo wa lehae nakong ya boikgaolo. Boitsebiso bona bo sebediswa hodima buka e nyane ya boitsebiso, karete ya kgwebo le sete ya dintho tsa ofisi tse hatisitsweng hodima pampiri e nang le mokgwa o ikgethang.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Primary Residence Boitsebiso ba Setshwantsho sa Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Primary Residence Boitsebiso ba Setshwantsho sa Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Primary Residence Boitsebiso ba Setshwantsho sa Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Boholo le Phuthelo: Main:1080px*1080px, the ration is 1:1
Lithegi: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Theknoloji ya Tlhahiso: Will print on the textured paper that gives the prints the touch feeling.
Phephetso ya Moralo: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Dipatlisiso: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Kgothaletso: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Nako ya Projeke: Started logo design in July 2021, finished in Feb 2022
Tsamaiso ya Mosebetsi: A visual design identity that takes the viewer to know this brand and the messages behind it.
Litlotla tsa Setshwantsho: Evleen Huang