Moralo oa Hightail Phutheloana ka Angela Spindler ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2022

Hightail Phutheloana

ka Angela Spindler

Moreki: Depot Creative

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

14,094

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139774

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hightail Phutheloana

Setsi sena se ile sa fuoa mosebetsi oa ho nts'etsapele lebitso la lets'oao, molumo oa lentsoe hammoho le ponahatso le moralo oa liphutheloana bakeng sa lisebelisoa tse ncha tsa helmete ea lithuthuthu. Mokhutšoane o ne o e-na le mekhoa e mengata e khethehileng, phutheloana e ne e le ho ba le boipiletso ba unisex, ho sebelisoa hape, ho etsa hore lihlahisoa tse phahameng li bonahale le ho ba boima bo bobebe bakeng sa thepa e theko e tlaase. Mokotlana o boreleli le o ikhethang o nang le mekhahlelo e mengata o ne o etselitsoe ho fihlela litlhoko tsohle tsa moreki, hammoho le ho ba le tsohle tseo moreki a li hlokang ho tsoha le ho sebetsa; sehlahiswa, dikotwana tsa sephuthelwana, spacer le bukana ya ho etsa jwang.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Hightail Phutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hightail Phutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hightail Phutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Boholo le Phuthelo: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Lithegi: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Theknoloji ya Tlhahiso: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Phephetso ya Moralo: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Dipatlisiso: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Kgothaletso: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Nako ya Projeke: 2017-2019, Sydney Australia
Tsamaiso ya Mosebetsi: Simple tear apart packaging with a zip lock closure for reuse.
Litho tsa Sehlopha: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator