GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso ka Alex King

Moralo oa GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso ka Alex King ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso

ka Alex King

Moreki: Alex King

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139741

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso

Mongolo oa Buka: Moketjana oa Kenyo Molaong oa GAAHK ke moqapo oa motheo oa ponahatso o entsoeng bakeng sa moketjana oa bomashome a mabeli oa kenyo molaong oa Graphic Arts Association ea Hong Kong. Ponahatso ena e thehiloe holim'a ho tsoakana ha inki ea dijithale, e phetoa makhetlo a fetang lekholo ho fihlela sebopeho se lekantsoeng sa sebaka se hlahang le se sa hlahang. Setšoantšo sena se bua ka setsebi se tsoakang mebala e khanyang bakeng sa mosebetsi oa ho hatisa. Moqapo o fetotsoe ho oela sebakeng sa dijithale sa nyekentšo, boto ea matšoao, pukana e nyane, karete ea memo, sekhahla sa sehopotso le mosk. Sekoahelo sa pukana e nyane se sebelisa spot ultraviolet coating e nang le foil ea silevera le ea kgauta, e le hore bokaholimo bo tle bo utloahale ka letsoho.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. GAAHK Inauguration Ceremony Moqapo oa Motheo oa Ponahatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Boholo le Phuthelo: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Lithegi: key visual, print production, visual art, digital design, graphic art
Theknoloji ya Tlhahiso: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Phephetso ya Moralo: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Dipatlisiso: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Kgothaletso: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Nako ya Projeke: The project duration lasts for three months. This is a commercial project in Hong Kong.
Tsamaiso ya Mosebetsi: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Litho tsa Sehlopha: Designer: Alex King
Litlotla tsa Setshwantsho: Illustrator Alex King