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Archadia Primary Function: Boitsebiso ba Brand ka Cristian Carrara

Moralo oa Archadia Primary Function: Boitsebiso ba Brand ka Cristian Carrara ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.


SileveraKerafikhe· 2022

Archadia Primary Function: Boitsebiso ba Brand

ka Cristian Carrara

Moreki: Archos S.r.l.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139697

Mebala

Moralo

Mabapi le Archadia Primary Function: Boitsebiso ba Brand

Book Text: Archadia ke boitsebiso ba brand bo entsoeng bakeng sa sekolo se phahameng sa thuto ea meralo ea meaho se Venice, Italy. Sesupo ke tlhaku e khabisitsoeng A, e arotsoeng ka meqolo e mebeli e tiileng ho supa botsitso le motsamao ka bobeli. Tlhaku A e emela lebitso la brand hape le akademi, meralo ea meaho le abitare, e leng lentsoe la Setaliana bakeng sa ho phela. Sebopeho se hahiloe ho tsoa khutlong tse tharo tse lekanang tse behiloeng ka har'a khutlong tse tharo tse nang le mahlakore a mabeli a lekanang. 'Mala o boputsoa o bontša karolo ea setheo ea sekolo le metsi a letša la Venice. Logo ea vector e sebetsa holim'a maemo a bobebe le a lefifi.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Archadia Primary Function: Boitsebiso ba Brand ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Archadia Primary Function: Boitsebiso ba Brand e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Archadia Primary Function: Boitsebiso ba Brand ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
Boholo le Phuthelo
The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
Lithegi
Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
Theknoloji ya Tlhahiso
The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
Phephetso ya Moralo
The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
Dipatlisiso
Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
Kgothaletso
The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
Nako ya Projeke
The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
Tsamaiso ya Mosebetsi
The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
Diphatente
© 2022 Cristian Carrara
Litlotla tsa Setshwantsho
Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022

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Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

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