Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello ka Joel Derksen

Moralo oa Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello ka Joel Derksen ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello

ka Joel Derksen

Moreki: Studio Otherness

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,879

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139454

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello

Mongolo oa Buka: Artem Luxury Watch Straps ke moralo oa pokello o entsoeng bakeng sa mefaho ea liwashe e entsoeng bakeng sa bakhoboketsi. Sekoahelo se ka ntle se hula se le nqane ho bontša lebokoso la ka hare la vellum e nang le "frosted" e bulehang ka lehlakoreng ka seala sa flap. Karolo ea foam e tšoara mofaho sebakeng. Sebopeho se seholo le sa boqapi se totobatsa mesele e bohale le ho nepahala ha tekgeniki. Ho tsitsinya ka foil le mapampiri a 'mala oa boputsoa le bolulu bo tlas'a borena li fana ka ponahalo e ntle le ea tekgeniki. Sebopeho se ile sa etsoa hore se bontše sehlahisoa ka ho hlaka nakong ea ho se ntša lebokoso.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Boholo le Phuthelo: 80mm W x 20mm D x 270cm L
Lithegi: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Theknoloji ya Tlhahiso: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Phephetso ya Moralo: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Dipatlisiso: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Kgothaletso: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Nako ya Projeke: 4 months, Netherlands
Tsamaiso ya Mosebetsi: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Litho tsa Sehlopha: Creative Director: Joel Derksen
Litlotla tsa Setshwantsho: Photographer: Ingmar Swalue