Moralo oa Jing Yin Li Moralo oa Boitsebiso ba Brand ka Sxdesign ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

Jing Yin Li Moralo oa Boitsebiso ba Brand

ka Sxdesign

Moreki: Jing Yin Li

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

16,200

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #137545

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jing Yin Li Moralo oa Boitsebiso ba Brand

Jing Yin Li ke boitsebiso ba brand bo etselitsoeng brand ea ho hloekisa le ho hlokomela liaparo 'marakeng oa Machaena. Letshwao le hahiloe ho tsoa ho libopeho tse bonolo tsa geometry, lisekoere le likotara tsa selikalikoe, tse hlophisitsoeng ka mela e mene. Mela e meraro ho tse mene e theha litlhaku tsa J, Y le L, e leng mantlha a lebitso la brand. Libopeho li lokisitsoe ka mokhoa o tsitsitseng le o lekanang ho bontsha bonnete le matla. Mmala oa brand o lekantsoe pakeng tsa bofubelu le bo-purpol 'me o bua ka lipiso tsa setso sa Machaena le fenitjhara ea sandalwood e khubelu. Letshwao le lula le bonahala hantle boholong bo fokolang ba limilimithara tse 6 ka 12.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Jing Yin Li Moralo oa Boitsebiso ba Brand ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Jing Yin Li Moralo oa Boitsebiso ba Brand e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Jing Yin Li Moralo oa Boitsebiso ba Brand e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Boholo le Phuthelo: Minimum size of logo: 6mmx12mm
Lithegi: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Theknoloji ya Tlhahiso: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Phephetso ya Moralo: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Dipatlisiso: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Kgothaletso: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Nako ya Projeke: July to November, 2021, at Beijing, Shenzhen
Tsamaiso ya Mosebetsi: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Diphatente: Sxdesign
Litho tsa Sehlopha: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Litlotla tsa Setshwantsho: Sxdesign