DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla ka Chi Forest

Moralo oa DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla ka Chi Forest ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla

ka Chi Forest

Moreki: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,898

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #135611

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla

Mongolo wa Buka: DamoWang Taurine Energy Drink ke seno se sebetsang se hlahisitsweng ka har'a kene ya tshepe ya 250 millilitre. Kene ena e lekanya 65.6 ka 91.8 millimetre mme e entswe ka mokgwa wa ho hatisa o benyang, o ka bonweng hantle, hodima tshepe. Setshwantsho se bontsha setshwantsho se ntlafalitsweng ho tswa ho Chiyou, mohlabani wa dipale tsa boholo-holo tsa Ba-China, hammoho le pontsho ya monwana o phahamisitsweng o bontshang matla le boitshepo. Seno sena se na le ginseng le Chinese wolfberry, dihlahiswa tsa dimela tse tloaelehileng tse sebediswang ho tsosolosa matla a mmele. Kene e tloaelehileng ya tshepe e bobebe ho tshwarwa mme e phola kapele.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. DamoWang Taurine Energy Drink Ts'ebetso ya Mantlha: Sepakete sa Seno sa Matla e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Boholo le Phuthelo: 65.6mm x 91.8mm
Lithegi: Branding, Packaging, Chinese National Tide
Theknoloji ya Tlhahiso: High gloss iron transparent printing can on iron cans.
Phephetso ya Moralo: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Dipatlisiso: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Kgothaletso: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Nako ya Projeke: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Tsamaiso ya Mosebetsi: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Litho tsa Sehlopha: Yushu Zhang, Yiqun Tang
Litlotla tsa Setshwantsho: Yushu Zhang, Yiqun Tang