Crcrta Boitsebiso ba Inkosi ka Zilong Chen and Chao Yang

Moralo oa Crcrta Boitsebiso ba Inkosi ka Zilong Chen and Chao Yang ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

Crcrta Boitsebiso ba Inkosi

ka Zilong Chen and Chao Yang

Moreki: Communication University of Zhejiang

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

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Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Crcrta Boitsebiso ba Inkosi

Crcrta ke boitsebiso ba inkosi bo etselitsweng Setsi sa Patlisiso sa Bochina sa Bonono ba Rediyo le TV, e leng lefapha la mmuso. Lets'oao lena le kopanya litshwantsho le mongolo. Mokgwa wa mebala o sebedisa mebala e meraro ya mantlha ya thelevishene, e leng bofubedu, botala le bopolusu. Letshwao la khamera le entswe ke dibopeho tse tharo tsa geometri. Dirikthanngele tse pedi di bua ka difilthara le pampiri e sebediswang indastering ya rediyo le thelevishene. Khahare e bua ka lense kapa sepikara. Litlhaku CRCRTA di feta ho pota-pota setshwantsho ho tloha ka ho le letshehadi ho ya ho le letona ho hlahisa mohopolo wa puisano. Boitsebiso bona ha bo na boholo bo tsitsitseng mme bo ka fetoloa boholo ho lumellana le mecha e fapaneng ya boikopanyo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Crcrta Boitsebiso ba Inkosi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Crcrta Boitsebiso ba Inkosi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Crcrta Boitsebiso ba Inkosi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Boholo le Phuthelo: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Lithegi: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Theknoloji ya Tlhahiso: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Phephetso ya Moralo: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Dipatlisiso: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Kgothaletso: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Nako ya Projeke: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Tsamaiso ya Mosebetsi: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Litho tsa Sehlopha: Designer:Chen Zilong and Creative Director:Yang Chao