Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi ka ShenZhen XiShang Boutique Packing Co., Ltd

Moralo oa Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi ka ShenZhen XiShang Boutique Packing Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi

ka ShenZhen XiShang Boutique Packing Co., Ltd

Moreki: ShenZhen XiShang Boutique Packing Co., Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #134174

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi

Ho Fofela Ngoeling ke lebokose la mpho le entsoeng bakeng sa likhekhe tsa ngoedi. Sephuthelo se na le sebōpeho sa lampo ea setso ea ntlo ea borena ea Chaena. Litshwantsho tsa selikalikoe li nka sethathamahetla ho tšōmo tsa Machaena mme li kenyelletsa Mmutla oa Jade, Ntlo ea Borena ea Ngoedi le Apsaras ea litakatso tsa marako tsa Dunhuang. Sebōpeho sa dikarolo tse ngata sa mahlakore a mararo le mokhoa oa ho seha ka die li eketsa botebo ba pono. Ha likhekhe tsa ngoedi li se li tlositsoe, module ea LED e motheong e ka buloa 'me kesi ea PVC e bonahalang le kesi ea kantle e phunngoeng li ka kenngoa hape, ho fetola lebokose ho ba lampo ea mokhabiso.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Flying to the Moon Primary Function: Lebokose la Mpho la Khekhe ea Ngoedi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Boholo le Phuthelo: 145mm X 145mm X 300mm
Theknoloji ya Tlhahiso: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Phephetso ya Moralo: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Dipatlisiso: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Kgothaletso: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Nako ya Projeke: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Tsamaiso ya Mosebetsi: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Litho tsa Sehlopha: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu