Moralo oa Tsingtao Beer Primary Function: Sephuthelo sa Lebokose la Mpho ya Biri ka Tsingtao Brewery Culture Media Co., Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
SileveraPhuthelo· 2022
Tsingtao Beer Primary Function: Sephuthelo sa Lebokose la Mpho ya Biri
ka Tsingtao Brewery Culture Media Co., Ltd.
Moreki: Tsingtao Brewery Culture Media Co.,Ltd.
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #132955Moralo
Mabapi le Tsingtao Beer Primary Function: Sephuthelo sa Lebokose la Mpho ya Biri
Book Text: Tsingtao Beer ke sephuthelo sa lebokose la mpho se entsoeng bakeng sa sehopotso sa lilemo tse 120 sa lebitso lena. Moralo ona o tšoere libiri tse tharo tsa mofuta oa khale oa Pilsner mme o ipapisitse le meaho e ikhethang ea Qingdao. Setšoantšo se kopanya libaka tse tummeng tsa lehae le setso sa lebitso, se bontša kamano pakeng tsa lebitso le setso sa sebaka seo. Lekhetlo la ka ntle le pheta ka mahlakoreng ka bobeli, motsamao o susumelitsoeng ke ho thunya ha hops, e leng e 'ngoe ea likarolo tsa biri. Libiri li senoloa ha lebokose la mpho le buloa. Ho sebelisoa pampiri e ikhethang, 'me tlhahiso e kenyelletsa khatiso ea UV, ho hatisa ka mocheso le ho hatisa litšoantšo tse phahameng.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Tsingtao Beer Primary Function: Sephuthelo sa Lebokose la Mpho ya Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tsingtao Beer Primary Function: Sephuthelo sa Lebokose la Mpho ya Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tsingtao Beer Primary Function: Sephuthelo sa Lebokose la Mpho ya Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Boholo le Phuthelo
- Width 276mm x Depth 90mm x Height 286mm
- Lithegi
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Theknoloji ya Tlhahiso
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Phephetso ya Moralo
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Dipatlisiso
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Kgothaletso
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Nako ya Projeke
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Tsamaiso ya Mosebetsi
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Litho tsa Sehlopha
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
E Tshehelitsweng
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