Voila Cool Stuff Sephutheloana Sa Ice Cream ka Kamal Rizk - Bold Branding

Moralo oa Voila Cool Stuff Sephutheloana Sa Ice Cream ka Kamal Rizk - Bold Branding ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2022

Voila Cool Stuff Sephutheloana Sa Ice Cream

ka Kamal Rizk - Bold Branding

Moreki: Voila Dessert Shop

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

22,155

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #131926

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Voila Cool Stuff Sephutheloana Sa Ice Cream

Ena ke letoto la liphutheloana tsa meralo e 9 ea tatso ea ice cream, e kopantsoeng tlas'a letšoao le le leng la letšoao, moo moqapi a lokisang tlhahiso ea ice cream. O thehile sehlooho se secha seo ka sona a nahanang bocha litatso tse fapaneng ka sebopeho sa litholoana tsa tšoantšetso le lipaterone tsa lero, typography ea mantlha, le mebala e mecha e totobatsang likarolo tsa moralo. Moralo o hlahisa mohopolo oa tatso bocha ka lets'oao la leleme le sebelisitsoeng ho mefuta eohle mme o hlahisa mokhoa o fapaneng oa ho o utloa.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Voila Cool Stuff Sephutheloana Sa Ice Cream ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Voila Cool Stuff Sephutheloana Sa Ice Cream e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Voila Cool Stuff Sephutheloana Sa Ice Cream e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.

Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon.
Boholo le Phuthelo: Various Tapered Paper Ice Cream Containers
Lithegi: branding, packaging, packaging, illustration, typography, icecream, identity
Theknoloji ya Tlhahiso: Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories

Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste
Phephetso ya Moralo: working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
Dipatlisiso: Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice

We surveyed random existing customers from the shop;

It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!

Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable
Kgothaletso: The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.

The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor.
Nako ya Projeke: The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
Tsamaiso ya Mosebetsi: We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers
Litho tsa Sehlopha: Kamal Rizk - Designer
Sarah El Kasaby - Project Manager