Moralo oa Sdda Boitsebiso ba Khoebo ka Guorong Men ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
TšepeKerafikhe· 2022
Sdda Boitsebiso ba Khoebo
ka Guorong Men
Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #131730Moralo
Mabapi le Sdda Boitsebiso ba Khoebo
SDDA ke boitsebiso ba khoebo bo entsoeng bakeng sa mokhatlo oa dance sport o thehiloeng Shandong, Chaena. Letshwao la pele le ne le sebedisa setshoantsho se qaqileng sa motho ea tantsang, seo hangata se neng se ferekanngoa le matshwao a mekhatlo e meng. Boitsebiso bo botjha bo nolofatsa boemo ba 'mele bo be mola o le mong o tswellang pele. Mola ona o kopanya batsantsi ba babeli ba tantsang mmoho, thaba le mehato ea tantsi e potolohang. Litshwantsho tse leshome tse amanang le sena li bontsha boemo ba setso ba tantsi mme li etsa hore kamano ea 'mele e bonahale habonolo ho e bala. Boitsebiso bona bo sebelisoa libakeng tsa lipapali tsa tlhodisano, likgatisong le meketjaneng ea sechaba.
Kamohelo
Mabapi le Moputso oa Tšepe oa A' Design Award
Sdda Boitsebiso ba Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sdda Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sdda Boitsebiso ba Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The old logo of sdda is a concrete dance figure, which always leads to misidentification of other associations and the copyright crisis. Rebrand of sdda is to refine the concrete posture into concise and easy-to-understand graphics. Only a single line from rotating dance steps presents the concept of sdda. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly. The new logo can be compatible with different media, leading to the convenient identification and spread.
- Boholo le Phuthelo
- Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications.
- Lithegi
- Rebranding, rebrand, rebrandt, corporate, identity, logo, dance, dancesports, sport
- Theknoloji ya Tlhahiso
- The display at the competition venues uses multimedia display technology, and the materials of printing and clothing comply with environmental requirements.
- Phephetso ya Moralo
- Concision and modernity are the primary goals. How to combine the dancers, mountain and ribbon in a visual language is difficult. In order to obtain registration protection, the logo must be unique. Similarly, it is also a huge challenge to accurately select the dance poses that can represent the ten dance postures and how to present them clearly and easily. Finally using a single line as the visual element, not only present the brand logo, but also unify ten dancing images. In addition, data on the minimal and the inviolable space have also been obtained through extensive testing.
- Dipatlisiso
- Rebranding of sdda is to create a unique logo with cultural of shandong province. From analysis of world dancesport organizations, two partners in waltz are widely used elements of dancesport. shandong, where sdda is located, is the location of mount tai, which is a world heritage and known as the head of the five great mountains in China. Therefore, the combination of dancers and mountain tai is in line with the concept of sdda. Two dance partners' rotating dance steps, like fluttering ribbon, can reflect the function of sdda. Ten dance-graphics have been recognized by professionals.
- Kgothaletso
- As the center of training and organizing dancesport competitions, higher, stronger and more beautiful are the goals of shandong dancesport association (sdda). Two partners are the most important feature that distinguishes dancesport from other arts of dances. As the saying goes, the mountain is high, the man is higher. The combination of two dancers and the peak emphasizes its outstanding artistic pursuit and achievement. The line from rotating dance steps highlights the association's duty: connection, communication, trust and vitality.
- Nako ya Projeke
- The project started in July 2020 and finished in September 2020 in Jinan, China.
- Tsamaiso ya Mosebetsi
- Brand identity is mainly used in competition venues, print productions and social media.
- Diphatente
- Copyright belong to Sdda(shandong dancesport association),2021.
- Litho tsa Sehlopha
- Guorong Men
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