Luckinfo Ocean Refreshing Base Serum Sephutheloana ka Wai Ho Cheung

Moralo oa Luckinfo Ocean Refreshing Base Serum Sephutheloana ka Wai Ho Cheung ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Luckinfo Ocean Refreshing Base Serum Sephutheloana

ka Wai Ho Cheung

Moreki: Luckinfo

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,269

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #131384

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Luckinfo Ocean Refreshing Base Serum Sephutheloana

Bokaholimo ba lebokose bo lula bo fokola ebile bo le thata, ha setšoantšo sa maqhubu se hatisoa ka tlase ho lumellana le metsoako ea leoatle. Karolo e 'ngoe ea papiso e pepesitsoe ka tlase ho ntlafatsa bokaholimo bo bosehla, hammoho le ho hohela basebelisi ho bula lebokose. Botlolo e entsoe ka serame ka holimo ho fetisetsa sekoaelo ho tloha sekoahelong se sesoeu sa perela ho ea karolong e bonaletsang, hammoho le ho koahela motsoako o koahetsoeng ke maru ha o ntse o sisinyeha; botlolo ea khalase e lula e hlakile ka tlase ho bontša lerotholi le ikhethang le leputsoa ka theknoloji ea sedimentation ea oli.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Luckinfo Ocean Refreshing Base Serum Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Luckinfo Ocean Refreshing Base Serum Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Luckinfo Ocean Refreshing Base Serum Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: On the outer packaging, the surface of the box remains minimal and rigorous, in order to carry out the brand image. The wave illustration is printed inside the box, which echoes with the marine ingredients. Due to the oil droplets sedimentation technology, there is a light blue droplet at the bottom. User needs to shake and to mix the liquid before using, then droplet will split into tiny drops. Therefore, there are numerous of little waterdrops in the illustration to correspond with the scenario.
Boholo le Phuthelo: Width 50mm x Depth 50mm x Height 95mm
Lithegi: Packaging, Serum, Moisturising, Repairing, Softening, Cosmetics, Skincare, Oil Droplets Sedimentation Technology, Luckinfo, Ocean
Theknoloji ya Tlhahiso: The lid is pearl white semi-spheric to correspond with the droplet. As the lid is not the perfect sphere, a light blue ribbon is inserted to cover the neck. On the bottle, it is frosted at the top to transit the vanish from the white lid to transparent part on bottle, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the blue droplet.
Phephetso ya Moralo: As the brand image tends to be minimal and scientific, the challenge is to find the balance of being subtle to consist of the brand image, as well as being eyes-catching and attractive to match the online market and the target audience groups.
Dipatlisiso: The main target audiences are youngsters born between 1995-2000 at the online market in China. The packaging design trends rely on eyes-catching packaging, Morandi-colour tones and illustrated appearance.
Kgothaletso: The product is inspired by the Thalassotherapy, with the main ingredients mostly from ocean, including Jeju lava seawater. Therefore, the illustration on the box refers to famous Japanese Ukiyo-e, ‘The Great Wave off Kanagawa’ to emphasise the theme. In addition, the functions of the serum are moisturising, repairing, and softening, the main colour tone is pastel blue.
Nako ya Projeke: The project started in March 2019 in Shenzhen and finished in April 2019 in Shenzhen.
Tsamaiso ya Mosebetsi: With the special cutting on the folding box, a portion of the illustration exposes at the bottom, to enrich the pale surface at the first sight, as well as attracting users to open the box. With the gap trimmed on the box, users could see the bottle instantly once they have opened the box. The bottle of serum is made of glass frosted at the top, so the user can see the change of the droplet while they shake the bottle.