Moralo oa Treasured Brew of the Cave Primary Function: Sekhomo sa Botlolo ya Baijiu ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
SileveraPhuthelo· 2022
Treasured Brew of the Cave Primary Function: Sekhomo sa Botlolo ya Baijiu
ka Tiger Pan
Moreki: Jiugui Liquor Co., Ltd
Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #130922Moralo
Mabapi le Treasured Brew of the Cave Primary Function: Sekhomo sa Botlolo ya Baijiu
Treasured Brew of the Cave ke moralo wa sekhomo sa baijiu ya Machaena. Sebopeho sa khale sa botlolo se tšoanang le mokotla sea bolokoa, ka thapo e potileng molala, ha 'ona thepa e fetohile ho tloha ho porcelene ho ea ho khalase. Bokaholimo ba khalase bo eketsa khanya le tšobotsi mme bo arola botlolo ho sekhomo sa letsopa se sebelisoang ke matloana a mang. Thaba e betliloe tlaseng ka mokhoa oa khale oa ho taka oa Machaena ho hlalosa mohopolo oa polokelo ea lehaha, mokhoa o sebelisitsoeng nako e telele ke batho ba Miao. Botlolo bo lula bo hloekile 'me bo bonahatsa, le nomoro ea tšeletseng e hatiselitsoeng holimo ho lona.
Kamohelo
Mabapi le Moputso oa Silevera oa A' Design Award
Treasured Brew of the Cave Primary Function: Sekhomo sa Botlolo ya Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Treasured Brew of the Cave Primary Function: Sekhomo sa Botlolo ya Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Treasured Brew of the Cave Primary Function: Sekhomo sa Botlolo ya Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Boholo le Phuthelo
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Lithegi
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Theknoloji ya Tlhahiso
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Phephetso ya Moralo
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Dipatlisiso
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Kgothaletso
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Nako ya Projeke
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Tsamaiso ya Mosebetsi
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Litho tsa Sehlopha
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Litlotla tsa Setshwantsho
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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