Moralo oa Kerloso Wine Sephutheloana sa Veine ka Langcer Lee ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.
KhautaPhuthelo· 2022
Kerloso Wine Sephutheloana sa Veine
ka Langcer Lee
Moreki: Litete Brand Design
Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #130637Moralo
Mabapi le Kerloso Wine Sephutheloana sa Veine
Kerloso Wine ke moralo oa sephutheloana bakeng sa veine e khubelu e tsoang Chile. Leibole e bontša pono eo basesisi ba likepe ba e boneng ha ba fihla khetlo la pele Sehlekehlekeng sa Easter, ho kenyeletsoa liemahale tsa majoe, seretse se chesang, lipalesa, khama le linonyana. Botlolo e phuthetsoe ka pampiri ea raese ea maiketsetso ea tlhaho, e tlangoa ka thapo ea joang bo omileng 'me e khabisitsoe ka sekhechana sa lejoe le leputsoa la tlhaho, e leng thepa e tšoanang le ea liemahale tsa Moai. Karolo e kaholimo ea pampiri e chesitsoe ka lelakabe la 'nete, kahoo letšoao le leng le le leng le ikhethile. Mebala e fapaneng e tšoaea mefuta e fapaneng ea morara. Botlolo e phuthetsoeng e eme bophahamo ba lisentimithara tse ka bang 35.
Kamohelo
Mabapi le Moputso oa Khauta oa A' Design Award
Kerloso Wine Sephutheloana sa Veine ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Kerloso Wine Sephutheloana sa Veine e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kerloso Wine Sephutheloana sa Veine e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
- Boholo le Phuthelo
- The height of the bottle after wrapping paper is about 35cm
- Lithegi
- Wine,packaging,Moai,Origina,paper
- Theknoloji ya Tlhahiso
- The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
- Phephetso ya Moralo
- The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
- Dipatlisiso
- The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
- Kgothaletso
- Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
- Nako ya Projeke
- The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
- Tsamaiso ya Mosebetsi
- The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
- Diphatente
- Copyrights belong to Langcer Lee, 2021.
- Litho tsa Sehlopha
- Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Litlotla tsa Setshwantsho
- Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.
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