Grassy Premiados Mokgwa wa ho Paka Kofi ka Dimitri Lociks

Moralo oa Grassy Premiados Mokgwa wa ho Paka Kofi ka Dimitri Lociks ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2022

Grassy Premiados Mokgwa wa ho Paka Kofi

ka Dimitri Lociks

Moreki: Grassy Caffè

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

27,497

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #128993

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Grassy Premiados Mokgwa wa ho Paka Kofi

Grassy Premiados ke moralo wa ho paka kofi e khethehileng ya Brazil. Lebokose lena le na le dibopeho tse tlholehang le tse arolang tse susumeditsweng ke dipeo tsa mahogany, dipeo tsa kofi le mekhabiso e sootho ya kaho ya maemo a hodimo ya sejwalejwale ya Brazil. Sebopeho se arolang se dumella ho behwa ka hodima tse ding le ho bontshwa ka mokgwa o ikgethang dishelefong. Lebokose le entswe ka khatiboto e nang le laminate e sa benyeng, ho tobetsa ka mocheso le ho hatiswa ka mmala o le mong. Kofi e bolokilwe ka mokotleng wa polasetiki o nang le valve e sireletsang dipeo ho oksijene. Leibole e nang le sekgomaretsi ka filimi ya tshepe e tswala lebokose mme e jere tlhahisoleseding ya sehlahiswa, e dumellang ho fetola kapele ka theko e tlase.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Grassy Premiados Mokgwa wa ho Paka Kofi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Grassy Premiados Mokgwa wa ho Paka Kofi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Grassy Premiados Mokgwa wa ho Paka Kofi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Boholo le Phuthelo: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Lithegi: package, Brazilian coffee, biomimetic, bio design,
Theknoloji ya Tlhahiso: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Phephetso ya Moralo: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Dipatlisiso: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Kgothaletso: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Nako ya Projeke: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Tsamaiso ya Mosebetsi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Litho tsa Sehlopha: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Litlotla tsa Setshwantsho: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.