Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam ka Dongcheng

Moralo oa Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam ka Dongcheng ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam

ka Dongcheng

Moreki: Qinjianguo

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

10,179

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #128478

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam

Mongolo oa Buka: Qinjianguo ke moralo oa sepakete bakeng sa phofo ea yam ea thupa ea tšepe. Sehlahiswa sena se latela mokhoa oa lilemo tse leshome oa temo, moo mobu o phomolang mme sehla se le seng feela sa yam se lengoa lilemong tse leshome. Yam e holileng mobung o joalo e nka limatlafatsi tse ngata, mme masapo a eona a etsoa phofo ka kotloloho. Lebokose le na le boholo ba limilimithara tse 120 ka 120 ka 150. Litšoantšo li theha letšoao la pono la nomoro e leshome, le hahiloeng ka linonyana tsa lehlabula, likhurumelo tsa selemo, mosebetsi oa temo oa hoetla, lifate tsa cedar tsa mariha le balemi ba lemang. Litšoantšo tsena li bontša lihla tsa lilemo tse leshome.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Qinjianguo Mosebetsi wa Sehlooho: Sepakete sa Phofo ea Yam e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Boholo le Phuthelo: 120mm x 120mm x 150mm
Lithegi: Creative Yam powder packaging design
Phephetso ya Moralo: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Dipatlisiso: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Kgothaletso: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Nako ya Projeke: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Litho tsa Sehlopha: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Litlotla tsa Setshwantsho: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU