Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši ka Kristina Pacesaite

Moralo oa Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši ka Kristina Pacesaite ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2026

Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši

ka Kristina Pacesaite

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #127722

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši

Honey Crystal ke sete ea mangolo a liphutheloana a entsoeng bakeng sa lihlahisoa tsa mahe a linotši tsa polasi ea linotši ea lelapa e thehiloeng ka 1957. Mangolo ana a qoba tšebeliso e tloaelehileng ea litšoantšo tsa linotši le lihlaha tsa tsona, empa ho e-na le hoo a totobatsa sebopeho sa kristale sa mahe a linotši, hammoho le libaka tsa sebaka seo, limela le lipalesa. Mangolo a mararo a arohaneng a tšoaea mahe a linotši a tala a bokelloang selemong, lehlabuleng le hoetla. Mangolo ana a itšoarella 'me a benya, a hatisitsoe ka mebala ea CMYK le Pantone, ka boholo bo lumellanang le linkho tsa lilithara tse 720, 410 le 250 tsa milliliter. Mangolo a bonaletsang a sebelisoa bakeng sa mekotlana ea peō ea lipalesa.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Honey Crystal Lengolo la Sephutheloana sa Mahe a Linotši e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Boholo le Phuthelo: Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Lithegi: honey, honey label, raw honey, honey packaging
Theknoloji ya Tlhahiso: Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Phephetso ya Moralo: Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Dipatlisiso: One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Kgothaletso: The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Nako ya Projeke: Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Tsamaiso ya Mosebetsi: Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Litho tsa Sehlopha: Kristina Pacesaite
Litlotla tsa Setshwantsho: Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite