The Treasure of Zbojniks Leibole ya Botlolo ka Sasha Sharavarau

Moralo oa The Treasure of Zbojniks Leibole ya Botlolo ka Sasha Sharavarau ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2022

The Treasure of Zbojniks Leibole ya Botlolo

ka Sasha Sharavarau

Moreki: St. Nicolaus (client company); Zbojnicka (brand)

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

49,537

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #127368

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Treasure of Zbojniks Leibole ya Botlolo

Letlotlo la Zbojniks ke moralo wa leibole bakeng sa dino tse tsohlwetsweng tsa ditholwana tsa Zbojnicka. Zbojnicka ka Se-Slovak e bolela ho ba ha Zbojnik. Zbojniks e ne e le masholu a neng a nka karolo dikgohlanong kgahlanong le bokgoba ba serfdom, mme batho ba ne ba dumela hore ba pata matlotlo dithabeng tsa Slovakia. Leibole ena e hlahisa dino tsena tse tsohlwetsweng jwaloka letlotlo la Zbojniks. Thaba ya Velky Rozsutec e bontshwa ka hodimo, mme mekgabiso ya Se-Slovak e tswang dibakeng tse fapaneng e etsa foreime ya moralo. Ditshwantsho tsa mokgwa wa ho betlwa di hatisitswe ka mebala e mmedi pampiring ya kerimi e sa phatsimeng e nang le sebopeho se bonolo. Lebitso la sehlahiswa le kentswe ka mokgabiso o phahamisitsweng wa kgauta.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

The Treasure of Zbojniks Leibole ya Botlolo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. The Treasure of Zbojniks Leibole ya Botlolo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Treasure of Zbojniks Leibole ya Botlolo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Boholo le Phuthelo: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Lithegi: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Theknoloji ya Tlhahiso: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Phephetso ya Moralo: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Kgothaletso: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Nako ya Projeke: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Tsamaiso ya Mosebetsi: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Litho tsa Sehlopha: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Litlotla tsa Setshwantsho: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)