Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate ka Yeqin Chen

Moralo oa Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate ka Yeqin Chen ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate

ka Yeqin Chen

Moreki: Dali Foods Group

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

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Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate

Mongolo oa Buka: Souldar Cracker ke moralo oa sepakete bakeng sa lino tse monate tsa soda cracker tse nang le tatso ea tjhokolete. Sehlahisoa se behiloe bohareng ba sebopeho sa pono. Ka lehlakoreng le letšehali, moralo o hlakileng o hlophisa li-cracker ka bohole bo fapaneng ho katolosa maikutlo a sebaka kahare ho sebaka se lekanyelitsoeng. Sauce ea tjhokolete e oela ho tloha holimo ho pakete joalo ka pula, e fetola sebaka se sa sisinyeheng ho ba se tsamaeang. 'Mala o motsho o sebelisitsoe e le 'mala o ka sehloohong ho hlahisa tatso. Bokseng ba kantle bo entsoe ka ivory board, 'me likarolo tse khethiloeng li hatisitsoe ka stamping ea kgauta. Cracker e 'ngoe le e 'ngoe e phuthetsoe ka bo eona kahare ho bokose.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Souldar Cracker Mosebetsi oa Sehlooho: Sepakete sa Lijo tse Monate e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Boholo le Phuthelo: Size: 210(L)*150(W)*50(H) mm
Lithegi: Chocolates, soda cracker, snacks, Packaging Design, Branding
Theknoloji ya Tlhahiso: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Phephetso ya Moralo: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Dipatlisiso: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Kgothaletso: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Nako ya Projeke: The project started in May 2020 and completed on July 2020, Shantou.
Tsamaiso ya Mosebetsi: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Diphatente: Copyrights belong to Dali Foods Group, 2020.
Litho tsa Sehlopha: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Litlotla tsa Setshwantsho: Yeqin Chen