Jinlongquan Yanzhi Sephutheloana ka Jin Zhang

Moralo oa Jinlongquan Yanzhi Sephutheloana ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2022

Jinlongquan Yanzhi Sephutheloana

ka Jin Zhang

Moreki: InBev jinlongquan beer (Hubei)

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

14,249

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #126388

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Jinlongquan Yanzhi Sephutheloana

Letšoao la Jinlongquan le bile Hubei ka lilemo tse fetang 40. Lekhetlong lena, e theha letoto la biri e ka emelang setso sa Hubei. Moqapi o sebelisa calligraphy ea Sechaena ho hlalosa setso sa puo. Ka nako e ts'oanang, o penta mehaho e emelang ka ho fetisisa le tsamaiso ea metsi Hubei (Hubei e na le botumo ba ho ba profinse e nang le matša a likete), litlhaku le litšoantšo tsa tšebeliso, 'me e kopanya tatso e eketsehileng ea bophelo le maikutlo a feshene. Batho ba ka bua ka puo ea botlolo. Sheba motse oa heno papisong ho ntlafatsa tšebelisano le bareki.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Jinlongquan Yanzhi Sephutheloana ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Jinlongquan Yanzhi Sephutheloana e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Jinlongquan Yanzhi Sephutheloana e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Boholo le Phuthelo: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Lithegi: Beer, Hubei, dialect, illustration, Calligraphy, China
Theknoloji ya Tlhahiso: Glass bottle aluminized paper
Phephetso ya Moralo: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Dipatlisiso: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Kgothaletso: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Nako ya Projeke: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Tsamaiso ya Mosebetsi: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Diphatente: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Litho tsa Sehlopha: Creative director: Jin Zhang