Ying Hua Qing Su Sephutheloana ka Jin Zhang

Moralo oa Ying Hua Qing Su Sephutheloana ka Jin Zhang ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2022

Ying Hua Qing Su Sephutheloana

ka Jin Zhang

Moreki: Ying Hua Qing Su

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,132

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #126385

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Ying Hua Qing Su Sephutheloana

Karolo e ka pele ea lebokose la limpho e koahetsoe ke lithunthung tsa cherry, tse tsamaellanang le meaho ea bohlokoa e Wuhan, e bonts'ang matla a litšoaneleho tsa selemo le tsa lehae. Lejoe le nang le lengolo la lerato le fana ka setšoantšo sa maikutlo a lerato, batho ba lilemong tsa bo-1990 ba eketsa moelelo oa retro, ba totobatsa litšobotsi tsa mosebetsi oa matsoho oa lekholong la lilemo la lilemo. Moralo oa lebokose le ka hare o ka menwa ka bohlale hore o be sebopehong sa palesa ya cherry, e tsamaellanang le lebokoso le leputswa le tlase la letša, mme e bopa maikutlo a monate a Cherry Blossom e welang letsheng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Ying Hua Qing Su Sephutheloana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ying Hua Qing Su Sephutheloana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ying Hua Qing Su Sephutheloana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Boholo le Phuthelo: 396mm * 336mm * 55mm The biggest highlight is that the inner box can be folded and formed without glue and nails, which is more environmentally friendly and healthy. Consumers can also be used as decorations to achieve environmental protection to the greatest extent.
Lithegi: Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Theknoloji ya Tlhahiso: Coated paper with gray board, hot Blue Gold
Phephetso ya Moralo: The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Dipatlisiso: In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Kgothaletso: When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Nako ya Projeke: The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Tsamaiso ya Mosebetsi: The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Litho tsa Sehlopha: Designer:Jin Zhang
Illustrator:Ru Jun