Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi ka 19 Poludnik Agencja Reklamowa

Moralo oa Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi ka 19 Poludnik Agencja Reklamowa ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi

ka 19 Poludnik Agencja Reklamowa

Moreki: Mazurro

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

11,918

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #124176

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi

Mongolo oa Buka: Mazurro ke moralo oa sepakete sa kofi. Moralo ona o thehiloe holim'a mokhoa o ikhethang oa litshoantsho o hahiloeng holim'a letlapa la M. Mokhoa ona o fa mekotla ea kofi ponahalo e matla le e busang. Sebopeho sa geometri se bonolo hammoho le phapang e matla lia thusa hore mekotla ena e hlokomelehe liahlolong tsa mabenkeleng. Mokhoa ona o bululetsoe ke mosebetsi oa Josef Hoffmann, e mong oa basimulli ba Vienna Workshop, eo mebopeho ea hae e bonolo e ileng ea susumetsa modernism ea pele. Mekotla ena e hatisoa ka mokhoa oa flexographic printing. Ho fanoa ka mekhoa e meraro ea tatso, e 'ngoe le e 'ngoe e na le mmala o fapaneng le underprint e tšoeu e hlahisang ts'oaneleho ea tšepe libakeng tse ikhethileng.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Mazurro Sesebediso sa Mantlha: Sepakete sa Kofi e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Boholo le Phuthelo: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Lithegi: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Theknoloji ya Tlhahiso: The packaging design was printed on flexographic printer.
Phephetso ya Moralo: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Dipatlisiso: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Kgothaletso: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Nako ya Projeke: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Tsamaiso ya Mosebetsi: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Diphatente: Not applicable.
Litho tsa Sehlopha: Paweł Mikołajec
Dawid Koruszowic
Litlotla tsa Setshwantsho: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020