Niulanshan Primary Function: Ho Paketa Botlolo ea Joala ka Tiger Pan

Moralo oa Niulanshan Primary Function: Ho Paketa Botlolo ea Joala ka Tiger Pan ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Niulanshan Primary Function: Ho Paketa Botlolo ea Joala

ka Tiger Pan

Moreki: Beijing Chuangyitang Sales Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

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Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Niulanshan Primary Function: Ho Paketa Botlolo ea Joala

Niulanshan ke moqapo oa ho paketa o lekanyelitsoeng bakeng sa mofuta oa joala oa Chaena, o lokollotsoeng bakeng sa Selemo sa Poho. Botlolo bo entsoe ka khalase 'me lebokose le entsoe ka lehong. Moqapo o qoba ho etsa lintho tsa 'nete 'me o sebelisa sebopeho sa sejoale-joale le se sa hlakang. Mola o otlolohileng o sehiloeng ke thipa 'meleng oa botlolo o supa 'mele o thata le semelo se sa sekamiseng sa poho. Letshwao la mofuta le boloka feela tlhaku ea kalligrafi ea Niu, e bolelang poho. Kgato ea ho qetela e atolositsoe ho supa polelo ea Sechaena e reng Niu ho fihlela qetellong, e leng takatso ea ho fihlela lipheo. Sepheo ke ho hohela bareki ba banyenyane.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Niulanshan Primary Function: Ho Paketa Botlolo ea Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Niulanshan Primary Function: Ho Paketa Botlolo ea Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Niulanshan Primary Function: Ho Paketa Botlolo ea Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Boholo le Phuthelo: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Lithegi: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Theknoloji ya Tlhahiso: The bottle is made of glass and the box is made of wood.
Phephetso ya Moralo: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Dipatlisiso: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Kgothaletso: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Nako ya Projeke: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Tsamaiso ya Mosebetsi: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Diphatente: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Litho tsa Sehlopha: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Litlotla tsa Setshwantsho: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan