The Taste of Heritage Kofi Ea Hang-Hang ka Shawn Goh Chin Siang

Moralo oa The Taste of Heritage Kofi Ea Hang-Hang ka Shawn Goh Chin Siang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

The Taste of Heritage Kofi Ea Hang-Hang

ka Shawn Goh Chin Siang

Moreki: Hai Soon Leong Sdn. Bhd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

30,186

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #123769

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Taste of Heritage Kofi Ea Hang-Hang

Moralo o khothalelitsoe ke semelo sa moreki - khoebo ea lelapa, ho tloha molokong ho isa molokong. E le ho boloka le ho fetisa tatso, sehlahisoa sa 'The Taste of Heritage' se ile sa qalisoa. E boetse e sebetsa e le letšoao la bohahlauli ba Malaysia, kahoo moqapi o ile a tla le mohopolo oa ho boloka lefa la setso, ho kenyelletsa mehopolo ea moreki, ho kopanya litso tsa nako e telele tsa merabe e fapaneng moralong ho etsa hore batho ba bangata ba utloisise setso sa Malaysia le. e-ba le cheseho ka Malaysian Art.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

The Taste of Heritage Kofi Ea Hang-Hang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. The Taste of Heritage Kofi Ea Hang-Hang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Taste of Heritage Kofi Ea Hang-Hang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Boholo le Phuthelo: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Lithegi: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Theknoloji ya Tlhahiso: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Phephetso ya Moralo: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Dipatlisiso: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Kgothaletso: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Nako ya Projeke: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Tsamaiso ya Mosebetsi: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Diphatente: -
Litho tsa Sehlopha: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Litlotla tsa Setshwantsho: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.