Dodoshine Boitsebiso ba Setshwantso sa Khoebo ka Xu Chen and Rong Zhang

Moralo oa Dodoshine Boitsebiso ba Setshwantso sa Khoebo ka Xu Chen and Rong Zhang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Dodoshine Boitsebiso ba Setshwantso sa Khoebo

ka Xu Chen and Rong Zhang

Moreki: Dodoshine

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

15,360

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #123740

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Dodoshine Boitsebiso ba Setshwantso sa Khoebo

Dodoshine ke boitsebiso ba setshwantso sa khoebo bo entsweng bakeng sa lets'oao la disebediswa tse sebedisang theknoloji ya ho hloekisa ka mahlaseli a ultraviolet. Lebitso lena le bua ka tloaelo ya Machaena ya ho beha dintho leseding la letsatsi ho bolaya baktheria, tloaelo e amanang le bophelo bo phetseng hantle hammoho le theknoloji ya ultraviolet. Setshwantso sa lets'oao se thehilwe holima mofuta wa litlhaku tse matla tse se nang mekgabiso (bold sans serif), ho eketswa lintlha tse nyane tsa serif tseo hangata di sebediswang ke matona a diaparo tsa mmala. Kopanyo ena e fa lets'oao ponahalo e kgahlisang ya letsatsi le e nyane ya mokgwa wa diaparo tse ntjha. Setshwantso sa lets'oao se ka hatiswa holima dihlahiswa le dintho tsa papatso ka boholo bo tlaase ba 34 ka 10 milimithara.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Dodoshine Boitsebiso ba Setshwantso sa Khoebo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dodoshine Boitsebiso ba Setshwantso sa Khoebo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dodoshine Boitsebiso ba Setshwantso sa Khoebo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Boholo le Phuthelo: It can be print on the minimal size at 34mm x 10mm.
Lithegi: logo, shine, logotype, typeface, font
Theknoloji ya Tlhahiso: It can be print on the product or marketing material.
Phephetso ya Moralo: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Dipatlisiso: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Kgothaletso: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Nako ya Projeke: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Tsamaiso ya Mosebetsi: People can see and read it. And then they can understand the meaning of the logo.
Litho tsa Sehlopha: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu