Bel Gusto Primary Function: Sephuthelo sa Pasta ka Olga Takhtarova

Moralo oa Bel Gusto Primary Function: Sephuthelo sa Pasta ka Olga Takhtarova ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Bel Gusto Primary Function: Sephuthelo sa Pasta

ka Olga Takhtarova

Moreki: Sot F&d

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #123472

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Bel Gusto Primary Function: Sephuthelo sa Pasta

Bel Gusto ke moralo oa sephuthelo bakeng sa mefuta ea pasta e ncha e entsoeng ka koro ea durum. Sephuthelo se entsoe ka mokhoa oa parcele ea poso e rometsoeng ho tsoa Italy. Litempe tsa poso, matšoao a poso, litšoantšo tse takiloeng ka letsoho tsa libaka tsa nalane tsa Italy le tekiso ea pampiri ea kraft li sebelisoa. Fensetere ea ho sheba e lumella moreki hore a bone pasta e ka har'a lebokose pele a e reka. Mela e mebala e nang le mongobo le khanya e tšoanang e arola libopeho tse fapaneng tsa pasta ka har'a mola ona. Liphutheloana li hatisoa filiming ea PET ka varnish e khethiloeng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Bel Gusto Primary Function: Sephuthelo sa Pasta ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Bel Gusto Primary Function: Sephuthelo sa Pasta e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Bel Gusto Primary Function: Sephuthelo sa Pasta ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Boholo le Phuthelo: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Lithegi: packaging, pasta, Italy, food
Theknoloji ya Tlhahiso: PET film. Сolor CMYK, PANTONE. Selective varnish
Phephetso ya Moralo: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Dipatlisiso: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Kgothaletso: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Nako ya Projeke: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Tsamaiso ya Mosebetsi: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.