Tsarsky Reserve Sephutheloana Sa Pampiri ka Natalya Bilousova

Moralo oa Tsarsky Reserve Sephutheloana Sa Pampiri ka Natalya Bilousova ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Tsarsky Reserve Sephutheloana Sa Pampiri

ka Natalya Bilousova

Moreki: Tsarsky Reserve

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #123199

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tsarsky Reserve Sephutheloana Sa Pampiri

Sepheo sa sephutheloana sa lihlahisoa tse seng li felile ke leqhoa ke ho theha setšoantšo se hohelang sa lets'oao ho qoba ponahalo ea setso bakeng sa lijo ho ba poleiti. Tharollo e thehiloeng ho mohlala e khethiloe e le eona e etsang hore mahlo a bareki a se a ntse a thabela lijo. Mebala e sebelisetsoang ho emela e hlile e bonahala har'a meralo e meng ea lijo. Ho feta moo, bonolo ba liforomo moralong ona bo hatisa mokhoa oa sejoale-joale 'me ka nako e ts'oanang bo totobatsa mohopolo oa bokahohle. Ka lebaka leo, moralo ona o etsa hore sehlahisoa se be bonolo ho se rata ho bashebelli ba fapaneng

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Tsarsky Reserve Sephutheloana Sa Pampiri ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Tsarsky Reserve Sephutheloana Sa Pampiri e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Tsarsky Reserve Sephutheloana Sa Pampiri e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
Boholo le Phuthelo: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Lithegi: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Theknoloji ya Tlhahiso: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Phephetso ya Moralo: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Dipatlisiso: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Kgothaletso: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Nako ya Projeke: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Tsamaiso ya Mosebetsi: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Diphatente: Trademark 2021. Trademark Holder NESANS Company
Litho tsa Sehlopha: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Litlotla tsa Setshwantsho: All of the separate images are given by client